AS TRUSTED BY
Your brand is NOT cookie cutter...
So why is your copy?
Hey, I'm Mackenzie!
the copywriter keeping messaging fresh for online coaches
Let’s not waste time. Here’s the speed dating app version of who I am and why you should care:
I’m Mack, a Fortune 500 copywriter turned entrepreneur and the go-to copy partner for coaches who aren’t afraid to spice up their industry.
With my B.A. in Professional & Technical Writing and several years as a lead copywriter at Capital One under my belt, the credentials are all accounted for.
I also have a helluva lotta heart when it comes to what I do, and I pride myself on approaching my clients’ copy a bit differently.
Rather than writing your copy as an outsider ~pro copywriter~ taking a stab at your brand, I completely and utterly immerse myself in your [AND your dream client’s] world[s].
The result? Copy sounds more like you than you do while getting your sh*t SOLD.
Cait Scudder, 7-Figure Business Coach for Women
“Mack is literally one of the most genius copy/messaging magicians of anyone I’ve worked with in the online space.”
Done-for-You Copywriting & Brand Messaging Strategy
coaches & service providers come to me for...
website copy
sales pages & launch copy
email sequences
brand messaging bibles
i need this!
kristen edwards, success coach
"Because of Mackenzie, I don't need sales calls anymore.
Clients convert immediately & directly from reading
my sales page."
Which coach are you?
let's see if we're meant to be!
no question—i'm betsy
sally sounds about right
same old sally
master of nothing...
okay at most things
You're a Sally if you are...
✅ Not bothered by your current copy attracting price shoppers.
✅ Fine with the clients you have not aligning with your vibe and vision.
Money is money, right?
✅ Aware that magnetic words = the ultimate sales secret weapon…but you’d rather save some money upfront when outsourcing…
Even if it means you have rewrite all the copy later when it doesn’t work out.
bad gal betsy
master of client transformation
You're a Betsy if you are...
✅ Ready to expand the impact you’re already making even further & scale your empire…
But you recognize that you can’t do *all the things* yourself.
✅ No longer willing to settle for mediocre messaging or copy that doesn’t accurately capture your WHOLE voice + vibe.
You’ve leveled TF up. Now it’s time for your copy to do the same.
✅ Only interested in working with dream 👏 freaking 👏 clients 👏
You also recognize the role your messaging plays in exactly WHO you attract.
i'm liking you already, betsy!
let's chat & create a custom game plan for your copy.
no question—i'm betsy
sorry, sal pal—It doesn't sound like we're a good fit.
wishing you all the best!
"After I met Mackenzie, I realized that writing and copywriting is not the same thing. One will make you bank money and the other won’t.
After only a 90-minute breakdown call, Mack was able to write copy that encapsulates my personality and who I am and transmitted that to my people. I just can't recommend her enough.
It’s such a sound investment and you're going to get back every penny that you invest.”
ANNA-CHRISTINA GUSTAFSON, BUSINESS COACH
“Mackenzie helped me make BANK with my words.
I honestly regret not having invested in her a year ago.”
"Wowza! I knew from previously working with Mackenzie, that she’s a true expert at her craft, but she continues to blow me away.
We’ve trusted Mack for every phase of a launch, and let me tell you—the natural humor & wit Mack is able to seamlessly weave into our copy in a way that instantly lets the reader know we *get* them WHILE remaining clear and strategic, is unlike anything I’ve seen before.
Plus, not only is what Mack delivers packed with the perfect punch of personality (gifs and all), but it usually requires no edits.
She nails it with the first draft, saving us tons of time.
Basically, working with Mack is a total game-changer.
shannon matson, founder of the social bungalow
"If you’re looking for that upper echelon sales copy that positions your offer as *the* one, you need to work with the Hot Copy Haus."
“I had worked with previous copywriters and was worried she wouldn’t be able to nail my voice—that my authenticity wouldn’t show through. But Mack absolutely smashed it. She brought life to my true voice AND the voice I’d been afraid to use!
My clients have felt the shift, read the energy in my messaging are are landing in my DM’s as if by magick!
Do yourself and your business a favour, hire this wordsmith powerhouse to transform your brand story and copy and completely up level your business."
nicole cienne, bliss coach
"My copy sounded exactly like me but soooo much better.
Mack crystallised my thoughts into a clear intentional message which converts."
"I couldn’t be more grateful for her expertise and inspiration to show up as my baddie-boss-betch self. Also, she makes me literally LOL which makes the entire writing process fun and enjoyable (instead of painful and overwhelming).
Seriously, Mack's services/offers are THE best business investments I’ve ever made, hands f*cking down."
KIERSTIN CIFELLI, FITNESS & NUTRITION COACH
"Mackenzie is above and beyond amazing at putting my ideas into words that ATTRACT and SELL.
She over-delivers EVERY. Damn. Time."
"I don't need to tell anyone selling a product out there how that impacts income, ad spend, and my ability to help more clients - it's a no-brainer.
She has a way with words and figured out how to tease desire out in the best way - and ways I never would have thought about."
britney gardner, brand strategist
"Mackenzie took my sales page from 'passably converting' to converting at the top tier of my expectations.
She literally doubled my conversion rates."
Mackenzie knows exactly how to get clarity on your brand voice and how to convey that in your messaging.
I appreciate that Mackenzie listens deeply to what I'm telling her and what I want to convey. She asks the right questions to pull a different dynamic that maybe I haven't been able to say just quite yet.
There's also nothing more exciting than to know that someone cares SO much about what you're producing that they make it their own job—she makes it a priority to show up and to make it pizzazz and succeed.
So what else could I say about Mackenzie except that she is phenomenal and you would be a sucker to not hire her.”
