Despite what you’ve been told by gurus and “experts” pushing their own systems and strategies that work for THEM…
There is no ONE sacred strategy that dominates the rest.
Instead, the truth is this: What it takes to have a ~successful~ online business will look different for each and every person, business, and brand.
However, two things that holds true regardless of the who, what, and when?
→ You must know how to articulate your value so your audience will want to buy.
→ There ARE tried and true copy assets (pieces of conversion-optimized copy) that will support you in meeting your sales goals regardless of the strategy or direction you choose to take.
What are those assets? I'll clue you in down the page ;)
You put in the time and effort to create a kickass offer and a “launch/sales strategy” to support it (aka, what you were able to piece together via dozens of google searches)...just to see low to no ROI.
SO WHETHER YOU FULLY LEVERAGED CONVERSION COPYWRITING PREVIOUSly OR THIS IS BRAND NEW TO YOU, ONE THING’S FOR SURE...YOU ARE NOT HERE TO FAIL AGAIN.
If you know what it feels like for an offer to FLOP, you know what it feels like to…
hemorrhage time & energy
You’re left questioning the massive value you have to offer and doubting your decision to make this small business your full-time gig in the first place.
question yourself
You threw your heart and soul into crafting a product or service you KNOW will truly change the life of your ideal buyer…just to wind up with none of those dream clients/customers getting their hands on it.
lose hope
Take a sec to dream a little dream with me
What if, instead of inconsistent income and unpredictable sales, your entrepreneurial journey could consistently look like this…
Confused as HELL on what you even NEED to create in order to have a successful launch (never mind how to actually make it)...
Working smarter NOT harder with proven, step-by-step conversion copywriting frameworks for each and every sales asset.
Unsure of how to string together a single sentence in a way that will relate to & instantly connect with your perfect people...
Sitting down at your desk confident as hell in your ability to weave words in a way that results in cold hard conversions.
Struggling to make sales...
Texting your mom and bff “yooooo, you’re not going to believe how many Paypal notifications I woke up to this morning!!😳 ”
The exciting revelation you’re about to have is…
^^all This sh*t is just WAITING for you.
Go ahead and save yourself the time & trouble that I already invested the last 6+ years in and headfirst dive into consistent sales with…
KIERSTIN CIFELLI
PETITE FITNESS & NUTRITION COACH
Your lead magnet (aka freebie or opt-in incentive) is how we’re going to start warming up your audience for your offer while also getting more prospects on your email list.
This bad boy is an *essential* first step in developing a rock solid relationship with your audience so they’re practically ~begging to buy~ by the time you reveal your offer is officially available!
Exclusive goodies you’ll find in module 01 include…
4 Video lessons, slides, and transcripts
Master Lead Magnet Creation Workbook
Full collection of lead magnet design templates (via Canva)
BONUS: This is something you’ll use year-round (regardless of if you’re gearing up for a launch or not) to grow your email list and convert on the reg!
Your landing page is HOW you’ll get members of your audience to opt into your lead magnet.
In this module, you’ll find everything you need to not only create a high-converting landing page to build your email list with fresh, hawt, hawt subscribers but we’ll also talk about how to optimize the thank you page that follows to get the absolute most out of each opt-in!
Exclusive goodies you’ll find in module 02 include…
5 Video lessons, slides, and transcripts
Master Landing Page Creation Workbook
Landing page blueprints
Thank you page templates
BONUS: This is something you’ll use year-round (regardless of if you’re gearing up for a launch or not) to grow your email list and convert on the reg!
Next up, we’ll be nurturing these new leads you’ve gained from your lead magnet and landing page with your automated nurture/welcome email sequence.
Stay top-of-mind for these prospects so they’re all warmed up (aware of the problem you solve, seeing you as *the* expert on this topic, etc.) and EXCITED to buy when your offer finally launches.
Exclusive goodies you’ll find in module 03 include…
7 Video lessons, slides, and transcripts
Master Nurture Sequence Creation Workbook
Nurture email sequence planner
Welcome email swipe files
BONUS: This is something you’ll use year-round (regardless of if you’re gearing up for a launch or not) to grow your email list and convert on the reg!
Billions of people are using Facebook and Instagram every. single. day. That is HUGE untapped potential for you + your launch.
In this module, you’ll learn how to target your specific micro-audience and tailor your messaging to the social media platform you’re promoting on so you can continue to grow your email list AND your income before, during, and after your offer launches.
Exclusive goodies you’ll find in module 04 include…
5 Video lessons, slides, and transcripts
Master FB/IG Ad Creation Workbook
FB/IG Ad templates
Ah, yes. The jackpot of all launch jackpots—your sales page. THIS is where the curious leads we’ve been nurturing up until this point FINALLY turn into paying customers.
Sales page copywriting is unlike any other type of writing, and there’s a highly specific formula each sales page needs to follow (and a long list of boxes each sales page needs to check) in order to transform from a regular ol’ webpage into a conversion machine 🤑
Exclusive goodies you’ll find in module 05 include…
10 Video lessons, slides, and transcripts
Master Sales Page Creation Workbook
The Sold Out Sales Page Action Pack
Note: This is a hefty module, but well worth it, as a finely tuned sales page will make all the difference in whether a launch skyrockets…or flops.
FACT: Email marketing has an average ROI of $44 for every $1 spent 😱
Let's take madddd advantage of that.
Walk away from this module knowing WHAT emails you need to send, WHAT to include in each, WHEN to send them, and HOW exactly to craft compelling messaging for your buyer’s journey.
So NO sales are left to chance.
Exclusive goodies you’ll find in module 06 include…
9 Video lessons, slides, and transcripts
Master Sales/Promo Email Creation Workbook
Sales email copywriting cheat sheet
Launch email tracker
A stress-free, step-by-step copywriting kit with everything you need to write a high-converting sales page with ease.
Including...
Sales Page Headline Generator
The 6-Figure Sales Page Blueprint
Sales Page Planner
10-Section Cheat Sheet
The Comprehensive Conversion Checklist
VALUE: $37
VALUE: $97
VALUE: $199
With soooo many moving parts to every launch, it can be dangerously easy to get overwhelmed and unorganized.
Your plug-and-play Trello board Launch Planner (the same one I personally use) is here to keep you sane AND making mad sales.
This is the same workbook (but in a prettier format) as my signature Brand Breakdown Questionnaire I send all my VIP clients before ANY conversion copywriting kicks off.
This 15-page workbook breaks down the foundational messaging phase into bite-sized questions so you’re ready to rumble (and sell) with the rest of your copy assets 😎
With my B.A. in Professional and Technical Writing and several years as a lead copywriter at a Fortune 500 under my belt (and more than 6 years in the conversion copywriting game in general), the credentials are all accounted for.
I also have a helluva lotta heart when it comes to what I do and who I do it for. Meaning, I don’t throw a bunch of marketing lingo that makes me sound ~elite~ and copywriting formulas you can just google at cha and call it a day.
Instead, I’m all about making this copywriting thing (aka the art and science of communicating with your perfect people in a way that SELLS without feeling slimy) simple and dare I say—fun.
The end result?
You learn how to sell your shit online with practical strategies you can master in half the time and use over and over as you laugh yourself all the way to the bank.
Sound good? Cool, I’ll see ya inside LCA then ;)
You’re here to learn how to sell your shit with words. Not to lose any more time and money.
As an entrepreneur, coach, and service provider, and as a HUMAN myself...I get it. This course is an investment for you. And I do not take it lightly.
That’s why, if you’re not as confident about your upcoming launch after exploring this course as I am FOR you…I’m giving you every penny of your investment back.
Take 30 days to work through the first two modules of Launch Copy Academy. If, after completing the first two module workbooks, creating your lead magnet and landing page with the help of the rest of the materials in the Conversion Copy Vault, and reaching out if you need a hand, you still don’t feel like you have the insight, clarity, or tools you need to finish crafting all your launch copy assets in a way that will sell...
Just shoot my assistant, Jess, an email at theteam@mackenziebfleming.com with your completed workbooks and finished lead magnet + landing page, and she’ll issue an immediate refund.
Simple.