Hey coaches, consultants & course creators…
Don’t leave your sales to chance
And LAWD, are you SO done with the endless Google searches that leave you more confused than when you started!
The sales page you write directly affects the $$$ you generate and the impact you make.
i don't need to tell you that
You aren’t here for another spiel on “the importance of writing copy that converts.”
You’ve been giving it your best shot!
But you don’t know what you don’t know, right?!
You know you need a strategic sales page to sell your sh*t on autopilot…
But the question is, how??
You’re not ready to invest thousands in having a professional copywriter write a singular sales page for you (especially when you know you’ll need more sales pages for other offers in the future too).
You’d rather DIY it. (After all, you’re not a bad writer)
…If only one of those expert copywriters would just tell you exactly HOW to do it, and you’d be golden!?!
You’re over the regurgitated blog posts and Youtube vids repeating the same high-level info while gatekeeping all the insight you’re actually missing.
You’re tired of trying to reverse engineer other consultants’/coaches' sales pages in an attempt to create your own version of one that converts.
Take a sec to Dream a lil sales page dream with me…..
your afternoons could look blissfully like this:
Caught in the routine cycle of ~publish & pray~ (where you write whatever you can muster up OR whatever you’re able to create using someone else’s sales page as an example…and then *hope* it sells)...
Excited to wake up and take a peek at your inbox full of Paypal notifications and then heading to screenshot your Google analytics so you can send it to your coach with, “check out this conversion rate! 🤑🥳💸”
Wondering if the time and energy you invested in this offer will pay off this time and you’ll finally see some ROI…
Finally hiring that designer you’ve had your eye on to craft your next drop dead gorgeous sales page because this one made you bank, and you already *know* you can count on the copy to get its job done.
Knowing the inherent value of what you offer…but unable to convey that in a way that results in a sale…
Knowing that when the right person lands on your sales page, your copy will seamlessly take them through the journey from “I need a solution” to “oh, sh*t, THIS is the answer I’ve been waiting for!”
What if, instead of second-guessing every word & spending hours piecing together a haphazard sales page,
I’ve taken my last 7+ years of professional copywriting experience to create a proven sales page formula that converts for any offer
The exciting news is...
and now, it's yours.
^^ All this sh*t is just waiting for you!
The only thing standing in your way…is having an easy-to-repeat process to write a sales page that says enough (but not too much) and flows in a way that converts to an easy sale…
And no, it's not too much to ask ;)
gain instant access
A 3-part workshop for coaches & consultants who want to master the art & science of writing a sales page that sells your sh*t on autopilot.
Learn our proven 10-step framework to repeatedly craft your own high-converting sales page for any offer.
The Sold Out Sales Page Workshop
Introducing...
Write the first draft of your own long-form sales page.
Gain confidence in understanding HOW to write each critical conversion element of every sales page section.(with any offer)
Learn *exactly* WHAT you need to include on any sales page to take a reader from “hmm, I’m just not sure…” to “I need this shit, NOW! 👏”
with this on-demand workshop, you will...
An expertly crafted conversion machine
ready to promote & sell your shit
So by the end of this workshop, you will walk away with...
"Mackenzie took my sales page from 'passably converting' to converting at the top tier of my expectations.
She literally doubled my conversion rate."
britney gardner
brand strategist
Everything you need to put what we cover in the workshops into practice immediately (and soo easily!).
Includes daily workbooks, swipe files, checklists, cheat sheets, examples and more!
the sold out sales page resource vault
Each workshop sesh was followed by a live Q&A session where live workshoppers got the chance to get my help with whatever they needed.
daily Q&A session replays
IMPORTANT: This is NOT three days of sit-back-and-zone-out trainings. These are actionable workshops where, together, we’ll be working through writing each section of your sales page.
3-part workshop replays
What’s waiting for you inside…
While including a guarantee on your sales page is optional, it can truly make ALL the difference in terms of how much you end up cashing in on your offer 🤑
So, we’ve made nailing this super seductive section for your readers simple as HELL by including the bonus plug-and-play ‘Gotta Have It’ Guarantee template
valued at $47
The Gotta Have It Guarantee template
baby got bonuses!
ooh, hold up...
I don’t need to tell you that including bomb-ass social proof is a do or die sitch on sales pages. But what you probably don’t realize is that this goldmine of a section is one of the places I see coaches f*cking up the MOST.
It starts with getting the RIGHT kind of info in your client testimonials (this is what the bonus template is for). And THEN, optimizing the formatting of each testimonial so skimmers don’t miss a beat (this is what you’ll be learning in the video training).
valued at $67
The 'Show, Don’t Tell' Testimonial Request Template & testimonial Optimization Training
kristen edwards, success coach
“It's one thing to show up on social media and repeat your message 1000 times. But when a client landed on my sales page, they had no questions left.
They knew that I saw them, understood their point of view, understood their goals and was ready to help them achieve their success.”
What they're saying
I'M READY TO SELL!
3-part workshop ($900 value)
Q&A session replays ($300 value)
Sales Page Resource Vault ($600 value)
BONUS: The Gotta Have It Guarantee Template ($47 value)
BONUS: Testimonial Request Template & Optimization Training ($67 value)
TOTAL VALUE: $1,893
$297
one-time payment of
ARE YOU READY TO MAXIMIZE SALES WITH YOUR OWN
HIGH-CONVERTING SALES PAGE?
The Sold Out Sales Page Framework
The Foreplay
How it Works (yeah, it’s a bit like sex)
Seducing your reader with a spicy headline & hook
PART 01
Everything good comes with time (and a little foreplay), right?
The first two sections of your sales page (your headline + subhead and your 3-part hook) are designed to reel your reader in and warm them up for the sale.
So by the time they reach the actual introduction of the offer, they’re already excitedly itching to press purchase.
The After-the-Action Cuddle Sesh
Sealing the deal with a trust-building bio, FAQ & final call to action
part 03
The “action” isn’t enough these days, henny. If you really want to lock in that cutie lying next to you, we need to wrap up this love fest with a heartfelt cuddle session to DTR (define the relationship).
These final three sections are about connecting with your reader on an even more human level to close the gap between “prospect” and aligned “buyer” to seal the deal 😍
Getting frisky with an offer introduction & benefit-driven tour of what’s included
PART 02
No birds and the bees talk here–just a straight-up yet sensual as hell introduction of your offer (that one-liner you’ll use to describe your program in ALL your sales materials) followed by a tour of what’s actually included and, most importantly, WHY the reader should give any f*cks.
(We’ll also touch on the simplicity of sections of four, five, and six here.)
The Main Act
a new lover–I mean high-converting sales page ;)
walk away with...
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert.
Chupa chups powder sweet roll pastry marshmallow.
A unique online experience including self-paced classes and a community group chat which:
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert.
Chupa chups powder sweet roll pastry marshmallow.
A tools and resources hub to help you stay on track and implement your learnings so you can:
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert.
Chupa chups powder sweet roll pastry marshmallow.
Exclusive access to your teacher (that's me!) via weekly Zoom calls and email support to help with:
With 7+ years of professional copywriting experience and my B.A. in Professional & Technical Writing, this is not some sh*t I just jumped into.
Now, after writing copy for 6, 7, and 8-figure brands to maximize both sales AND impact, I’ve honed my techniques and refined my processes to ones proven to convert.
Specifically, for sales pages.
Sales copy is my love language. And spending over the last decade writing, testing, and auditing sales pages, I’ve discovered one particular framework that works to sell any offer. A framework I continue to use over and over again (for both my clients and myself!).
Now, I’m beyond stoked to share this rinse-and-repeat process with YOU, so you can hop out of the DMs, discontinue those sales calls, and let your sales pages do the selling for you.
CONVERSION COPYWRITER FOR COACHES, CONSULTANTS & SERVICE PROVIDERS
Hey, I'm Mackenzie
AS TRUSTED BY
What other coaches, service pros & course creators asked before
MAXIMIZING SALES WITH THEIR OWN HIGH-CONVERTING SALES PAGE
1. What kinds of offers will this work for?
The Sold Out Sales Page Framework is one I’ve perfected for over half a decade, testing and revising it for offers of all shapes and sizes for niches of all kinds. This framework will work for…
Courses
Digital products
Masterminds & group programs
Intensives
1:1 containers
Events
◂ back to questions
2. who is this workshop for?
This workshop was specifically designed for coaches, course creators, and service-based entrepreneurs of any kind.
Come as you are (with perhaps questionable writing skills and all), and leave with your own sales page, ready to sell your sh*t!
◂ back to questions
3. what happens after i purchase?
After you buy this bad boy, an email will hit your inbox giving you instant access to the workshop portal.
All videos and bonuses are available to you immediately, so you can dive right in starting wherever you’d like! 🥳
◂ back to questions
4. what happens after i purchase?
After you buy this bad boy, an email will hit your inbox giving you instant access to the workshop portal.
All videos and bonuses are available to you immediately, so you can dive right in starting wherever you’d like! 🥳
◂ back to questions
4. how long will i have access to the workshop?
Don’t cha know? We’re lifers over here.You’ll get lifetime access to all the videos and materials inside the workshop.
◂ back to questions
5. Will you review my sales page at the end?
Don’t tempt me with a good time! Alright, tempt me. I’m so down to audit and optimize your finished sales page to ensure it gets you the best results (I call these Conversion Copy Reviews).
Conversion Copy Reviews are normally $997, but you’ll get a chance to add one on at checkout (called "sales page optimization") for only $497 🤯
◂ back to questions
"Because of Mackenzie, I don't need sales calls anymore.
Clients convert immediately and directly from reading that [sales] page.
kristen edwards, success coach
And there’s a specific formula each sales page needs to follow (and a list of boxes each sales page needs to check) in order to transform it from a regular ol’ webpage into a conversion machine 🤑
Sales page copywriting is unlike any other type of writing…
Whether you’re selling a $15 resource or a $15,000 mastermind...
your sales page needs to seamlessly take your reader on that journey from unsure skimmer to an informed & confident buyer.
MAXIMIZE SALES WITH YOUR OWN
HIGH-CONVERTING SALES PAGE
live january 25 - 27
I'M READY TO SELL!
3-part workshop ($900 value)
Q&A session replays ($300 value)
Sales Page Resource Vault ($600 value)
BONUS: The Gotta Have It Guarantee Template ($47 value)
BONUS: Testimonial Request Template & Optimization Training ($67 value)
TOTAL VALUE: $1,893
$297
one-time payment of
gain instant access
"I used to spend hours on sales calls trying to explain what I did with clients. But clients convert immediately and directly from reading that [sales] page.
I am so happy for the time saved and booking new clients and continuously getting to work with the right people that I know that I can serve every single day.”
kristen edwards
success coach
