Conversion Copywriter for Coaches & Messaging Strategist for Bold-Ass Brands
Come for the Vibes. Stay for the Results.
You didn’t build your business just to follow someone else’s script...
You’ve never been one to play by the rules, and you approach your brand the same way.
Be more polished.
Be more polite.
Try this trend
Follow this formula.
You know your unfiltered essence is your fire-breathing brilliance and what makes you utterly irreplaceable in your clients' minds, And you shouldn’t have to compromise that for anyone or any dream outcome (i.e. scaling your freedom-filled legacy).
Done-for-you Copywriting & Brand Messaging Strategy For The Bold
Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting & Brand Messaging Strategy For The Bold — Done-for-you Copywriting &
I built Hot Copy Haus to be the ride-or-die conversion copywriting studio for coaches and online service providers who aren’t for everyone.
(Because neither am I.)
Meet Mack
Conversion Copywriter for Coaches, Brand Messaging Strategist & Copywriting Coach
Let’s get right to it—here’s who I am and why you should give any f*cks ;)
Something that fuels my creativity and unapologetic personality rather than stifles it. Something that would allow me to make a direct impact on businesses and missions I genuinely gave a f*ck about.
So, I created Hot Copy Haus.
Today, as the Copywriter for Coaches, I don’t just make your sh*t sound pretty.
Instead, I translate your unique approach and bold vision into a strategic messaging foundation, and I capture that message with copy that turns your expertise into a lasting legacy.
Proof I'm Legit
With almost a decade in the game, I didn’t just wake up one day and decide to be a copywriter.
After earning my B.A. in Professional & Technical Writing (go Hokies!), I jumped straight into the trenches as a conversion copywriter at a Fortune 500 company.
But while corporate taught me must-have foundations about the strategy, structure, and specificity needed for any copy to excel, the rigid rules (and the whole “pants requirement”) were never for me.
I craved the room to explore and the space to build something of my own.
Previous Fortune 500 Copywriter
B.A. in Professional & Technical Writing from Virginia Tech
Trusted by 300+ brands (both big and small) to share their stories as a conversion copywriter
Certifications in Advanced Research, Search Engine Optimization (SEO), and Digital Marketing
let's make sh*t happen!
How we got here
2016
Corporate Copywriting Kickoff
Graduated from Virginia Tech with my B.A. in Professional & Technical Writing and started my first “real” job as a copywriter at a Capital One.
In My Side Hustle Era
Realized corporate wasn't going to feed my soul and started freelancing after hours.
In Dec 2016, I officially launched my first brand, Wicked Content (but quickly changed after my psychiatrist told me Wicked Content sounded like a porn site 🙃).
2016 (A few months later)
Irish-Goodbyed My 9-5
Left the safe ‘n’ stable corporate world and went all-in on my business.
At this time, I was working primarily as a B2B tech conversion copywriter—foucsing specifically, artificial intelligence (who WAS she?!).
2018
Skrrrt skrrrrt! The Big Pivot
Quickly decided I was officially done being mansplained to by tech bro.
I noticed all my fav clients thus far (and all the ones I had been so naturally attracting) had been online coaches. So I decided it was time to pivot!
2019
Welcome to the Haus!
Realized my piecemealed brand wasn't going to cut it and went full-on re-brand mode.
Hot Copy Haus became the ultimate expression of my unfiltered creativity and my commitment to serving coaches who crave messaging as distinctive as they are.
2022
That B*tch for Impact-Driven, Standout Brands
Partnering with visionaries to provide the foundational brand messaging strategy they need to cut through the noise, as well as the copy that powers their entire business.
today
The Hot Copy Haus Story
Mack Facts
Manifesting generator, enneagram 7, and above all—empath AF (with a healthy heaping of sass in there)
Human Design & Personality type:
Happily living the small city b*tch life in Richmond, VA, but working with brands all over the world.
Location:
An obscene amount of cat pics, a plethora of ADHD-related meme screenshots, and an embarrassing amount of “sorry, just seeing this” texts
Go through my phone, and you’ll find:
Formerly, “Aaron’s Party” by Aaron Carter. Now, I have advanced to “Buy U a Drank” by T-Pain.
What I’m singing at karaoke night:
A professional cake decorator
Dream job if I wasn’t a copywriter:
Real Housewives of any and every city (and basically anything on Bravo)
My sick obsession:
Ready to turn up the heat?
Copywriting VIP Weeks
Brand Messaging Makeover
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