Copywriting that unlocks your edge & embraces your whole-ass essence
As trusted by
Because ain’t nobody got time for a perfectly curated personality…
Congrats, cutie—you made the cut!
If you’ve made it past the homepage, it’s safe to say you pass the vibe check and get a big ol’ gold star for each of the following:
A lil foul language doesn’t scare you off (in fact, you actually appreciate it).
You’re seriously curious about what exactly some research-driven conversion copy could do for your business 🤔
You’re not down for any of the phony bullsh*t in the online space or in life in general, for that matter.
And sh*t, are we glad to hear it! Because as cheesy as it may sound, we thrive on this one simple truth:
The most effective way to stand out and sell online is by embracing & embodying your wholeeee-ass self.
(In fact, we’ve built an entire brand around it.)
Hot Copy Haus is the premier destination for coaches, service pros & course creators who want their words to work as hard as they do.
DONE-FOR-YOU COPYWRITING | messaging strategy | TEMPLATES & EDUCATION
Mackenzie B. Fleming
Let’s get right to it—here’s who I am and why you should give any f*cks ;)
As the premier copywriter for coaches with my B.A. in Professional & Technical Writing and more than 7 years of professional copywriting experience under my belt for brands like Capital One and Teachable, I’m known for producing tangible results for clients of all shapes and sizes.
But like you, I also understand that results come from much more than just stats, numbers, and dollar signs.
Sure, I could drop a humble brag about how I’ve written copy that’s doubled conversions, helped sell out launches, and made my clients 🤑🤑
But that baller bank account balance always starts with sharing a genuine message that communicates heart and humanity.
Walk away from working together with nothing short of…
Copy that speaks from the soul to the souls of your perfect people, allowing you to sell your sh*t WHILE leaving an ever-growing impact.
The Copywriter for Coaches & copywriting coach
Hey, it's me...
If you’re more of a numbers b*tch…
7
Years of profesh copywriting experience
162
High-converting web pages written
650+
Client emails crafted to connect & sell
150+
Brand stories shared & clients served
The Sh*it We Live By
hch CORE VALUES
Keeping It Real as F*ck
Authenticity
Approaching both copy & business as humans for humans first
Empathy
Never missing an opportunity to help & to hype you up
Empowerment
Knock-your-socks-off (but don’t let your toes get cold) quality
We ignite genuine as f*ck connections via conversion-optimized copy & sounds-like-you-but-better brand messaging.
(So you can sell your sh*t without selling out)
results
2016
2016
2016
2018
The Hot Copy Haus Story
How we got here…
Graduated from Virginia Tech with my B.A. in Professional & Technical Writing.
Started my first “real” job as a copywriter at a Fortune 500 company.
Launched my freelance copywriting business as Wicked Content (which I quickly changed to Wicked Copy Creative after my psychiatrist told me Wicked Content sounded like a porn website 🙃).
Left corporate and took my business full-time. At this time, I was mainly working with B2B technology brands—specifically, artificial intelligence companies (who WAS she?!)
2019
Skrrt skrrrrrt!
Pivoted and niched down to working as the copywriter for coaches after I got sick of all the old, rich white guys running the B2B tech game (not sorry).
2022
Grew the team and rebranded from a personal brand (Mackenzie B. Fleming) to Hot Copy Haus.
Manifesting Generator
Empath
Enneagram 7
(with a healthy heaping of sass strewn in there)
An obscene amount of cat pics, a plethora of ADHD-related meme screenshots, and an embarrassing amount of “sorry, just seeing this” texts
Real Housewives of any and every city (and basically anything on Bravo)
This one still hurts to talk about, but for SEVERAL months I thought no one could see what I was writing in meeting notes on Google Calendar...
And I would use that space to make snarky notes about old, rich, white men clients HAHA
Currently living in Richmond, VA but I have more online friends than ~real-life~ friends by far at this point.
Oops! ¯\_(ツ)_/¯
A professional cake decorator (I won a cake decorating contest once in 8th grade and never forgot it)
Aaron’s Party by Aaron Carter UNTIL recently when I finally faced the facts and acknowledged that song is simply too hard for me.
Now, I go for Buy U a Drank by T-Pain (but I can also sing any and every Avril Lavigne and All Time Low song by heart so yes, I’m pretty AND talented)
