Brand Messaging Strategy For Scaling Industry Leaders
Done-for-you
the brand messaging makeover
Your brand is NOT cookie cutter…your messaging shouldn’t be either.
If you were a Spice Girl, you’d be an obscure 6th singer no one saw coming. (We love that about you 💕) No shade to Baby or Scary Spice, but you’ve truly got your own vibe going on. And people respect that.
In fact, that’s a HUGE part of how you’ve gotten as far as you have with your business.
But while you know the immense value you have to offer, you’re struggling to find a way to clearly articulate that in a way that captures attention. And with the online space being as crowded as it is, there’s no room for weak messaging or confusing copy.
01: Distill your genius into razor-sharp messaging
This is not about whipping up a cute lil mission statement and some basic “brand values” that sound swell but do nothing for your growth. It's about removing the guesswork from ALL your messaging and building a brand that stands out, connects deeply, and converts consistently.
LET’S BE CLEAR
If only you had a custom messaging playbook combining actual data from the *exact* people you want to reach and the undiluted essence of your genius to…
So you can concisely command attention, speak to your people's deepest desires, and sell your shit any time, anywhere.
02: Uncover and amplify what makes you That B!tch in your niche
So what makes you different becomes exactly why clients choose you over everyone else and your offers become impossible to replicate.
03: Create a fool-proof messaging system your whole team can follow
So you can hand off content creation with zero anxiety (and zero rewrites) and without sacrificing consistency, quality, or conversions.
04: Craft a signature voice that's instantly recognizable
So your perfect-fit clients feel right at home while the wrong fits self-eliminate without you lifting a finger.
05: Build a messaging foundation that grows WITH you
So your brand stays aligned with your vision and your words fuel your mission's growth even as you evolve and scale.
nicole cienne
bliss & embodiment coach
“Mack brought life to my true voice AND the voice I’d been afraid to use!
She crystallised my thoughts into a clear, intentional message that converts and made it f*cking shine!”
The Brand Messaging Makeover
Gain mad clarity, establish your unique position, and walk away with a signature brand messaging strategy that makes you impossible to replicate.
The Brand Messaging Makeover includes the research-backed strategy and personalized messaging playbook that will serve as you + your team’s step-by-step marketing blueprint—guiding you through *exactly* what to say (and how to say it) for everything you ever write to promote your brand and sell your sh*t.
Introducing...
let's f*ck sh*t up!
The key to becoming the top b*tch in your n*che
What's Included
your bespoke brand
messaging bible
custom
content strategy
market research
+ competitive analysis
01
02
03
01: bespoke brand messaging bible
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This bad boy is where you’ll find the full breakdown of your research-driven, conversion-optimized brand messaging strategy.
Your BMB is how you’ll...
🔥 Standardize your messaging
🔥 Scale your content strategy
🔥 Ensure all points of contact remain targeted to your specific dream clients (regardless of who on your team may be writing it)
PRO TIP: Hand this over to any copywriters or content writers you outsource to in the future to ensure seamless onboarding and on-brand content from the get-go.
take a peek inside
02: custom content strategy
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Your content is fueled by your brand messaging strategy. So to ensure you’re able to properly implement everything outlined in your new Brand Messaging Bible across the board, you’ll also receive a custom content strategy + audit.
Here’s the thing—we do NOT include this to complicate your content creation or confuse your processes. Instead, this research-driven content strategy is a way to simplify and streamline everything you’re put out into the world…
So each and EVERY post is as effective as possible.
This content strategy will ensure your messaging is aligned with your customer’s journey each step of the way.
Including content audit, content pillars, specific topics, areas for improvement & research-backed content/post recommendations.
03: Market research & competitive analysis
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The entrepreneurial world is NOT Blue’s Clues, and this is no time for guessing games.
To ensure we build a brand messaging strategy that meets your perfect people exactly where they’re already at AND takes them where we want them to go, we go directly to the source.
The market research presented at the end will allow you to…
🔥Maximize ROI while giving your audience exactly what they need (these insights will greatly help you not only identify new opportunities, but will also help you optimize existing offers).
🔥 Effectively and authentically connect with your audience across all mediums by providing insight into their wants, needs, pains, limitations, and hesitations.
🔥 Gain essential perspective on competitors so you can better differentiate yourself and capitalize on the sh*t that makes you unique.
This is the sh*t you CAN’T google.
Including one survey, 5-8 client/prospect interviews, message mining, and voice of customer research.
4. HOW MUCH TIME WILL I NEED TO SET ASIDE TO ACTUALLY WRITE MY SALES PAGE?
Our Monday workshops will last 90 mins, and the live copy review sessions will typically last about 60 mins (though you don’t need to be present for the entire session if you don’t want to be).
Outside of that, I recommend setting aside at least an hour or two each week to actually start implementing what we cover in the Monday workshops so that you’ll have some copy to get feedback on in the Friday reviews.
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What's waiting for you inside your custom Brand Messaging Bible
- Elevator pitch
- Brand mission, vision & promise
- Brand story
- Buyer personas & how to craft messaging for each
- Positioning, taglines & core promo messaging per each offer
- Key brand messages
- Core brand personality
- Brand voice & tone (and how to use each)
- Branded word bank
- Writing principles and practices to standardize
- How to use this guide
the brand messaging makeover
How It Works
phase 02
phase 03
phase 04
PHASE 01: Getting to the heart of you/your brand
To build a brand messaging strategy that feels authentic and natural to you, we start with all things [insert your name/brand name here].
Sure, we use this step to stalk your existing copy/content to adopt your individual vernacular and voice. And yes, we audit + analyze your existing messages to diagnose what is and isn’t working…
But this first phase also focuses on going much deeper, digging into the nitty gritty of your vision, your values, and what makes you YOU.
Knowing where you want to go first is the only way we’ll be able to get you there.
THE GOAL: Define who you are and how you are to unlock your edge.
phase 02
phase 03
phase 04
PHASE 02: Becoming BFFs with your perfect people
There are two sides to the conversion equation (your brand + your audience). So, next, we get to know your perfect people just as intimately.
Since the goal is to develop a signature voice & messaging strategy that takes you from just another rando on the internet asking for cash to a trusted friend, guiding your reader towards the best decision for them…
We need to FIRST get to know who that reader is.
Phase two is all about using market research to uncover what makes your perfect people *tick* and what specific simply messages *click*.
THE GOAL: Determine the in’s and out’s of your audience, their wants, and how your brand fits into their lives so we can deliver more than they could ever imagine.
phase 02
phase 03
phase 04
PHASE 03: Bridging the gap between you & your audience with strategy
Now that we have a rock solid grasp on where you want your brand to go AND the people that will help get you there, we’ll be able to bridge the gap between the two with strategic brand messaging.
Getting intentional AF about your brand vibe and vision, and gaining a DEEP understanding of the humans on the other side of your screen that are interacting with and buying from your brand…
Will allow us to connect the dots between the two and create a seamless customer journey with your brand messaging strategy.
THE GOAL: Develop a strategy that appeals to your perfect people both intellectually and emotionally while also feeling natural and authentic to you.
phase 02
phase 03
phase 04
PHASE 04: Implementation
Finally, it’s time to get you the goods and ensure you know how to use them! 🎉
In this last phase of the BMM process, we’ll not only be handing over the finalized products, but we’ll also be ensuring you understand everything inside so you can immediately start implementing.
In addition to your offboarding intensive, where I’ll walk you through each piece of your new Brand Messaging Bible and content strategy, you’ll also get 3 weeks of additional email support in case you have any questions as you begin mastering your messaging.
THE GOAL: Put alllllll the cherries on top so you can walk away able to fearlessly articulate who you are, what you do, and why your perfect people should give a f*ck in a way that is authentic, ownable, and conversion-optimized.
Find your message, develop your signature brand voice & stand out from the millions of online competitors as *the one*
The Brand Messaging Makeover
- Brand Breakdown Questionnaire
- 90-minute Brand Breakthrough Intensive
- Content audit + full content strategy
- Market research + competitive analysis (including audience survey and 1:1 interviews)
- Bespoke Brand Messaging Bible (50+ pages)
- Unlimited revisions (you won't need them)
- 2-Part offboarding intensive
- 3 Weeks of email support
The Brand Messaging Makeover + Website Copy
$7k
$10k
this is what i need!
i need to sell my sh*t
- Brand Breakdown Questionnaire
- 90-minute Brand Breakthrough Intensive
- Content audit + full content strategy
- Market research + competitive analysis (including audience survey and 1:1 interviews)
- Bespoke Brand Messaging Bible (50+ pages)
- Unlimited revisions (you won't need them)
- 2-Part offboarding intensive
- 3 Weeks of email support
- 3-5 pages of website copy (including search engine optimization (SEO) keyword research & strategy)
Word on the Web
“This is one of those things that is saving me time and allowing me to stop working earlier.
Once you have a Brand Messaging Bible, you have a foundation to jump off of. And you can do whatever you want—you can create offers off the cuff, you can apply it to a sales page, you can apply it to your website or emails, and all of the different things that are in your business.
I think if people did this a little bit sooner, if I did this a little bit sooner, I think I would have been able to make more money and hire more of a team faster and just feel more connected to my own brand.”
Brittany Brown
Influencer Business Coach
“Before working with Mack, I was reinventing the wheel for every single launch.
Now, we know exactly how to talk to the person that’s looking for our solution.
I have that clarity so I know what I have to say for this person to think, ‘this is the product that I need, and I need to buy it now.’
With my Brand Messaging Bible, I have a framework to simplify everything—I can literally just simplify things and work off of that one document!
It makes everything so easy, especially when you're turning the keys over to someone else. That has made a huge difference.”
Naomi Genota
Creator Coach & Talent Manager
“Mack’s able to meet and bridge that gap of where my audiences are and what I want to convey.
There’s nothing more exciting than knowing someone cares SO much that they make it their own job to show up and help you pizzazz and succeed.”
Megumi Fujita
Embodiment Coach & Self-Love Coach
Book a quick call to ensure we’re a match
So, we start with a quick vibe check—I mean phone call—to ensure we’ll create the kind of magic you deserve together.
let's chat
Shoot me an email at mack@hotcopyhaus.com OR DM us over on IG @hotcopyhaus and we’ll figure something out!
