Brand Messaging Strategy For The Bold

Done-for-you

the brand messaging makeover

You/your brand is NOT cookie cutter…
Your messaging shouldn’t be either. 

If you were a Spice Girl, you’d be an obscure 6th singer no one saw coming. (We love that about you 💕) No shade to Baby or Scary Spice, but you’ve truly got your own vibe going on. And people respect that.

In fact, that’s a HUGE part of how you’ve gotten as far as you have with your business.

But while you know the immense value you have to offer, you’re struggling to find a way to clearly articulate that in a way that captures attention. And with the online space being as crowded as it is, there’s no room for weak messaging or confusing copy. 

Messaging determines 80% of your conversion rate

But as up close and personal as we are within our businesses every day, it can become impossible to distinguish exactly what pieces work together to ACTUALLY make the most powerful message for our reader (rather than what we just think they want to hear).

So, in an attempt to master your messaging, you’ve…

Hired a copywriter…but what they wrote never really sounded like you.

Tried to DIY everything…but you don’t feel connected to what you’re writing, and it’s left you frustrated and totally lacking confidence in what you’re putting out into the world. 

Bought copywriting templates to customize…but the conversions just aren’t there (pssst—your brand messaging strategy was what’s missing!)

Become frickin’ tired of all the work you’re putting in just for your copy to miss the mark with so many of your perfect people. 

If only you had a set of guidelines based 100% off the you-ness of YOU
that clearly articulated your message in a way that converts, so you could…

Uncover & capitalize on what makes you different

Stop overthinking every word

Deeply connect with your audience on a whole new level

Consistently build trust & authority 

Sell your sh*t by embracing your whole-ass self

So you can share it in a way that *clicks* with the right people every time.

Gain confidence & clarity in your message...

nicole cienne
bliss coach

"Mack will not let you play small.

She will amplify your message & expand you into your full potential. It’s a full body transformation!"

The Brand Messaging Makeover

High-converting brand voice & messaging strategy for bold, industry leading brands.

The Brand Messaging Makeover includes the research-driven strategy and personalized guidelines you and your team need to build a strong & consistently scaleable brand from an unshakable foundation up.

Introducing...

let's f*ck sh*t up!

The key to becoming the top b*tch in your n*che...

What's Included

bespoke brand
messaging bible

custom
content strategy

market research
+ competitive analysis

also includes: 90-min Brand breakthrough intensive, offboarding intensive & 3 weeks of email support as you begin to implement

01

02

03

01: bespoke brand messaging bible

◂ back to list

This bad boy is where you’ll find the full breakdown of your research-driven, conversion-optimized brand messaging strategy. 

Your BMB is how you’ll...

🔥 Standardize your messaging

🔥 Scale your content strategy

🔥 Ensure all points of contact remain targeted to your specific dream clients (regardless of who on your team may be writing it)

PRO TIP: Hand this over to any copywriters or content writers you outsource to in the future to ensure seamless onboarding and on-brand content from the get-go.

take a peek inside

02: custom content strategy

◂ back to list

Your content is fueled by your brand messaging strategy. So to ensure you’re able to properly implement everything outlined in your new Brand Messaging Bible across the board, you’ll also receive a custom content strategy + audit. 

Here’s the thing—we do NOT include this to complicate your content creation or confuse your processes. Instead, this research-driven content strategy is a way to simplify and streamline everything you’re put out into the world…

So each and EVERY post is as effective as possible.  

This content strategy will ensure your messaging is aligned with your customer’s journey each step of the way.


Including content audit, content pillars, specific topics, areas for improvement & research-backed content/post recommendations.

03: Market research & competitive analysis

◂ back to list

The entrepreneurial world is NOT Blue’s Clues, and this is no time for guessing games.

To ensure we build a brand messaging strategy that meets your perfect people exactly where they’re already at AND takes them where we want them to go, we go directly to the source.

The market research presented at the end will allow you to…

🔥Maximize ROI while giving your audience exactly what they need (these insights will greatly help you not only identify new opportunities, but will also help you optimize existing offers).

🔥 Effectively and authentically connect with your audience across all mediums by providing insight into their wants, needs, pains, limitations, and hesitations.

🔥 Gain essential perspective on competitors so you can better differentiate yourself and capitalize on the sh*t that makes you unique. 

This is the sh*t you CAN’T google.


Including one survey, 5-8 client/prospect interviews, message mining, and voice of customer research.

4. HOW MUCH TIME WILL I NEED TO SET ASIDE TO ACTUALLY WRITE MY SALES PAGE?

Our Monday workshops will last 90 mins, and the live copy review sessions will typically last about 60 mins (though you don’t need to be present for the entire session if you don’t want to be).

Outside of that, I recommend setting aside at least an hour or two each week to actually start implementing what we cover in the Monday workshops so that you’ll have some copy to get feedback on in the Friday reviews.

◂ back to questions

5. Is this a self-study course? 

No, henny, this is much better.

This is a chance to connect and collaborate with some truly dope coaches and consultants (and potential clients) while gaining critical skills ANY business owner needs to have to communicate with their audience in a way that connects and converts.

Also, while you can catch the replays for any of the workshops, they will be LIVE first, so we can work through each facet of your messaging *together*.

◂ back to questions

6. What date does the Mini-mind officially kick off?

Our first workshop is Monday, Feb 13 at 5 pm EST. However, as soon as you enroll, you can start getting support in the FB group!

◂ back to questions

7. WHAT TIME ARE THE WORKSHOPS AND COPY REVIEW SESSIONS? WILL THERE BE REPLAYS?

Our weekly workshops are every Monday at 5 pm EST. Copy review sessions will be every Friday at 1 pm EST.

You’ll get unlimited access to replays of all of them!

◂ back to questions

8. I needed this done YESTERDAY. How quickly can you get the updated copy back to me?


◂ back to questions

What's waiting for you inside your Brand Messaging Bible

While each Brand Messaging Bible is fully tailored to you & your team’s unique needs/goals, here are a few things you can typically expect to find inside:
  • Elevator pitch
  • Brand story, promise & mission
  • Buyer personas & how to craft messaging for each
  • Positioning & taglines per each offer
  • Key brand messages 
  • Brand personality breakdown
  • Brand voice & tone (and how to use each)
  • Branded word bank
  • Writing principles and practices to standardize
  • How to use this guide

This is NOT about whipping up a pretty lil mission statement & some generic “brand values” you’ll glance at once & then forget you ever invested in.

This is about unlocking your edge & embodying your truest essence in every facet of your business & brand...

So you can expand the conscious impact you’re already making & form more meaningful connections with your people at every touchpoint.

LET'S BE CLEAR

What to Expect From Your Brand Messaging Makeover

Gain clarity around your core message so you can (concisely) articulate your value anywhere. 

Uncover your unique edge so you can step up and stand out in a sea of competitors.

Unleash your signature brand voice & personality to attract ~dream clients only~ and repel price hagglers/those who aren’t a fit.

Uncover the key messages your audience needs to hear to consistently build trust and empower them to take aligned action.

Solidify & standardize your brand messaging practices so anyone on your team can write your sh*t on-brand and ensure a consistent experience.

Confidently know what to say and how to say it so you can fearlessly build your empire and stop overthinking.

let's f*ck sh*t up!

nicole cienne
bliss coach

“Mack crystallised my thoughts into a clear intentional message which converts.

My clients have felt the shift, read the energy in my messaging are landing in my DM’s as if by magick!”

the brand messaging makeover

Our Signature Process

phase 02

phase 03

phase 04

PHASE 01: Getting to the heart of you/your brand

To build a messaging strategy that feels authentic and natural to you, we start with all things [insert your name/brand name here].

Sure, we use this step to stalk your existing copy/content to adopt your individual vernacular and voice. And yes, we audit + analyze your existing messages to diagnose what is and isn’t working… 

But this first phase also focuses on going much deeper, digging into the nitty gritty of your vision, your values, and what makes you YOU.

Knowing where you want to go first is the only way we’ll be able to get you there. 

THE GOAL: Define who you are and how you are to unlock your edge.

phase 02

phase 03

phase 04

PHASE 02: Becoming BFFs with your perfect people

There are two sides to the conversion equation (your brand + your audience). So, next, we get to know your perfect people just as intimately. 

Since the goal is to develop a signature voice & messaging strategy that takes you from just another rando on the internet asking for cash to a trusted friend, guiding your reader towards the best decision for them

We need to FIRST get to know who that reader is.

Phase two is all about using market research to uncover what makes your perfect people *tick* and what specific simply messages *click*.

THE GOAL: Determine the in’s and out’s of your audience, their wants, and how your brand fits into their lives so we can deliver more than they could ever imagine. 

phase 02

phase 03

phase 04

PHASE 03:  Bridging the gap between you & your audience with strategy

Now that we have a rock solid grasp on where you want your brand to go AND the people that will help get you there, we’ll be able to bridge the gap between the two with strategic brand messaging.

Getting intentional AF about your brand vibe and vision, and gaining a DEEP understanding of the humans on the other side of your screen that are interacting with and buying from your brand…

Will allow us to connect the dots between the two and create a seamless customer journey with your brand messaging strategy. 

THE GOAL: Develop a strategy that appeals to your perfect people both intellectually and emotionally while also feeling natural and authentic to you.

phase 02

phase 03

phase 04

PHASE 04:  Implementation

Finally, it’s time to get you the goods and ensure you know how to use them! 🎉

In this last phase of the BMM process, we’ll not only be handing over the finalized products, but we’ll also be ensuring you understand everything inside so you can immediately start implementing. 

In addition to your offboarding intensive, where I’ll walk you through each piece of your new Brand Messaging Bible and content strategy, you’ll also get 3 weeks of additional email support in case you have any questions as you begin mastering your messaging.

THE GOAL: Put alllllll the cherries on top so you can walk away able to fearlessly articulate who you are, what you do, and why your perfect people should give a f*ck in a way that is authentic, ownable, and conversion-optimized.

The Brand Messaging Makeover is the missing link you've been looking for if...

You're launching a new brand, repositioning your existing brand, or optimizing your current brand to scale to new heights.
You're really f*cking good at what you do. And you know it. BUT, lately you’ve been struggling to find the right words to make sure your audience knows it too. 

You’ve been feeling stuck on the best way to actually articulate WHY what you do is so special and WHY investing in your offer is a no-brainer.
You're growing your team and/or starting to outsource some of your copy or content.

(As your team grows, every person, vendor, partner, etc. working with your brand should adhere to your Brand Messaging Bible to keep your messaging and content consistent.)
You're not afraid to stand out. You want to capture the attention of your perfect people with a signature brand voice and personality that speaks directly to their souls AND weeds out those who aren’t the right fit.

01

02

03

04

Find your message, develop your signature brand voice & stand out from the millions of online competitors as *the one*

The Brand Messaging Makeover

Includes:
  • 90-minute Brand Breakthrough Intensive
  • Content audit + content strategy
  • Market research + competitive analysis (including an audience survey and 1:1 interviews)
  • Bespoke Brand Messaging Bible 
  • Unlimited revisions (you won't need them)
  • Offboarding intensive
  • 3 Weeks of email support

The Brand Messaging Makeover + Website Copy

For those who want all pieces of their launch/funnel working together simultaneously to ensure maximum ROI.

Includes
  • Mini-Launch Messaging Bible (custom)
  • One long-form sales page
  • Launch/sales email sequence
  • Landing/opt-in page copy (for associated freebie, masterclass, challenge, etc.) 
  • Facebook/Instagram ad copy OR batched social captions
  • Unlimited revisions  (you won't need them)

$7k

$10k

Payment plans available

this is what i need!

i need to sell my sh*t

Love Notes

"I’m mind blown by this Brand Messaging Bible. So much so that I don’t even know how to possibly articulate what to say…I’ve just felt so STUCK. 

I feel like I’ve been throwing spaghetti at the wall, and this just feels like it’s going to literally change everything in the best possible way.

This brand messaging strategy will allow me to be so much more intentional.

And, obviously, through that intention, it’s going to create so much more sales because confused clients don’t buy! 

This is really going to take things to an entirely new level.

This is just going to shoot up my income
, I know it."

“If you’ve been sitting in the copywriting spiral, wishing that someone could jump into your brain and just get it, Mackenzie is your answer. Trust me, she fucking gets it!

She took my mess of thoughts and brains-dumps and pulled them into a cohesive brand story that finally made fucking sense. 

Mack crystallised my thoughts into a clear intentional message which converts. 

My clients have felt the shift, read the energy in my messaging are are landing in my DM’s as if by magick! 

Thank you Mack for seeing me, for giving power to my message and for delivering bomb ass copy that blew me away! 

Do yourself and your business a favour, hire this wordsmith powerhouse to transform your brand story and copy and completely up level your business.”

“When it comes to copywriting, Mackenzie knows exactly how to get clarity on your brand voice and how to convey that in your messaging

I appreciate that Mackenzie listens deeply to what I'm telling her and what I want to convey. She also asks the right questions to pull a different dynamic that maybe I haven't been able to say just quite yet.

She's able to meet and bridge that gap of where my audiences are and what I want to convey. 

There's also nothing more exciting than to know that someone cares SO much about what you're producing that they make it their own job—she makes it a priority to show up and to make it pizzazz and succeed. 

So what else could I say about Mackenzie except that she is phenomenal and you would be a sucker to not hire her.”

megumi fujita
embodiment coach

nicole cienne
bliss coach

kyla derkach
human design coach

Book a quick call to ensure we’re a match

next steps
Copywriting shouldn’t be an investment you take lightly—this is your time, money, and reputation we’re talking about. Trusting the right copywriter can make or break sales and connections.

So, we start with a quick vibe check—I mean phone call—to ensure we’ll create the kind of magic you deserve together. 

let's chat

Don’t see a time that works for you?

Shoot me an email at mack@hotcopyhaus.com OR DM us over on IG @hotcopyhaus and we’ll figure something out!

“Mackenzie Fleming is literally one of the most genius copy/messaging magicians of anybody that I’ve worked with in the online space.”

“Mackenzie was able to articulate it in a way that still sounded like me but also have my clients running, saying, ‘Yes, you are definitely the coach that I need, and how can I pay you!?’”

Cait scudder
Business Coach for Women

“In a 90-minute call, Mack was able to encapsulate my personality and really get who I am and what I wanted to transmit to my people. 

She’s a genius at working her magic with words.”

ANNA GUSTAFSON
BUSINESS & SUCCESS COACH

KRISTEN EDWARDS
SUCCESS COACH & SPEAKER

“It takes me way less time to write everything for my business.

I love, love, love, my website, my personality shows way more now, and I’ve launched 3 new offers that have been making it f*cking rain.”

Kierstin Cifelli
Petite Nutrition & Fitness Coach