If you’re more of a numbers b*tch…

9

300+

94%

Years of professional copywriting experience

Clients served

First-draft approval rate

Taley Hunt: The Realtor Mom Coach

Website Copywriting

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“This website helped me shift from looking like every other coach to someone with authority—it’s given me real pride in how I show up.”

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The Project

Who: Taley Hunt (Real Estate Coach for Moms)

What: Taley wanted her brand voice and website copy to ditch the polished guru smoke and mirrors and speak directly (and honestly) to ambitious realtor moms—so they’d finally feel seen, supported, and ready to go all in on building their empire.

How: Brand Messaging Makeover and full website copy

In her words...

“Before working with Mackenzie, I didn’t know how to describe what I brought to the table in a way that was valuable to the right people.
 
Hiring Mack was a no-brainer based on her experience and work. We honed in on my messaging and built a website that really spoke to my audience, which helped me grow A LOT.  I’ve 2x’d my membership count and risen to the top of my ideal Google search pages. 

That success fast-tracked everything and gave me the mental space to rest and focus on my family more than ever before.

This website helped me shift from looking like every other coach on Instagram to someone with authority and has given me real pride in how I show up in this space.

NO NOTES! I never had to make any revisions with the website copy!! It was so good and better than I could have ever imagined.”

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The Social Bungalow: Online Business Strategy & Education

Launch Copywriting

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“I knew that you were the best, but I'm still absolutely blown away. We are in love with every word—legit no edits.”

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Who: The Social Bungalow by Shannon Matson (Online Business Strategy & Education)

What:  Launching the brand new The Upgrade Your Income Bootcamp and needed sales copy that nailed her voice, delivered personality with precision, and made every reader feel like the Bootcamp was built for them.

How: Sales page, VIP upsell page, promotional launch emails



3-Day Bootcamp Sales Page

VIP Upsell Page

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“Wow wow holy WOW!!! I knew from previously working with Mackenzie, that she’s a true expert at her craft, but she continues to blow me away.

We’ve trusted Mack for every phase of a launch, and let me tell you—the natural humor and wit Mack is able to seamlessly weave into our copy in a way that instantly lets the reader know we *get* them WHILE remaining clear and strategic, is unlike anything I’ve seen before. 

Basically, working with Mack is a total game-changer. If you’re looking for that upper echelon sales copy that positions your offer as *the* one, you need to work with the Hot Copy Haus.”

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In her words...

Naomi Genota: Creator Business Coach

Brand Messaging Makeover

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“Now, we know exactly how to talk to the person that’s looking for our solution, and can just work off that one document.”


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Who: Naomi Genota (Business Coach for Creators & Influencers)

What: Naomi came to me mid-scaling, ready to refine her voice, simplify content creation, and dial in her messaging strategy so she could stop re-inventing the wheel every launch and give her and her team a clear, repeatable roadmap for attracting and converting dream clients.

How: Brand Messaging Makeover (including custom content strategy, market research & analysis, bespoke 50+ page Brand Messaging Bible)



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Below is just a tiny taste of the 50+ page Brand Messaging Bible my Brand Messaging Makeover clients receive (in addition to a full content strategy and market research reporting and analysis):

Tone Pillars

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“Before working with Mack, I wasn’t attracting the right people. I didn't know exactly what I needed to say in order to activate that person. 

It was exhausting being the bottleneck of the business with content. And with cashflow being kind of wonky, it was creating a domino effect of things. I tried to emulate the coaches I admire, I tried hiring a social media manager, but there was no direction. I was like, ‘I’ll just do it myself,’—it really burned me out. 

Now, because I have that Brand Messaging Bible to go off of, I'm able to still show up without actually having to show up. It makes everything so easy, especially when you're turning the keys over to someone else. 

Then, there’s the conversion part. Instead of people waiting a whole year before they make an investment, they're making those investments a lot quicker. It becomes like a machine—you know how to work the machine, and you know exactly how to talk to the person that's looking for your solution. That has made a huge difference.”

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In her words...

Litchfield Media: Social Ads & Funnels Agency

Website Copywriting

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“I would totally 100% recommend Mackenzie for all of your conversion copywriting needs.”

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Who: Litchfield Media (Digital Advertising Agency)

What: Melissa came to me in the middle of a rebrand and needed a website that did more than just talk a big game—something that finally reflected the depth, strategy, and results Litchfield Media is known for.

How: Full website copy



The Project

“I would totally 100% recommend Mackenzie for all of your conversion copywriting needs. 

Specifically, if you are launching, or if you are in the online space yourself—she knows this industry really, really well. 

I was so excited to read the copy—it felt like something that I would say but obviously written 10 times better.

I felt like she really caught on to some of those little nuances inside of my own captions, and she incorporated that into the website copy.

 I really do feel like the new copy is going to drive ideal perfect leads to book a call with me. The engagement rate is already up by 20%!!"

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In her words...

Teachable: Course Hosting Platform

Launch Copywriting

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“When women succeed in business, it’s a global game-changer.”


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Who: Teachable (Online Course Hosting Platform)

What: Launching their Women Create 2021 summit, Teachable needed conversion-focused copy that could carry a multi-phase campaign—building buzz, driving registrations, and converting warm leads into paying users with a limited-time bonus offer.

How: Webinar landing page, webinar promo email campaign, post-webinar sales emails



The Project

Dalia Al Mahmood: Success & Leadership Coach

Brand Messaging Makeover

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“[Mack] captured both the needs and desires of my clients, as well as my voice, vibe, and offerings.”

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Who: Dalia Al Mahmood (Success & Leadership Coach)

What: Dalia came to me craving clarity, cohesion, and messaging that felt as calm, deep, and powerful as her work—so she could confidently articulate her unique approach and attract women ready to grow their businesses in integrity, from the inside out.

How: Brand Messaging Makeover (including custom content strategy, market research & analysis, bespoke 50+ page Brand Messaging Bible) and full website copy



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Signature Approach

Word Bank

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Below is just a tiny taste of the 50+ page Brand Messaging Bible my Brand Messaging Makeover clients receive (in addition to a full content strategy and market research reporting and analysis):

The work

“Mack is an all in one artist, scientist, analyst, and writer! Through such a thorough process, she captured both the needs and desires of my clients, as well as my voice, vibe, and offerings. 

She left no stone unturned—I truly didn’t expect to receive such a detailed, final product and to have it delivered to me in such a beautiful package that truly feels like me. 

Having a Brand Messaging Bible not only regulates my nervous system, but it will give me back hours of time when onboarding a new team member. 
I can’t wait to continue working with Mack! 

Knowing someone knows the needs of my clients and my voice inside out and that I can turn to them whenever I need throughout the future seasons of my business gives me so much comfort and support—I am very grateful for Mack’s passion and care.”

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In her words...

Cait Scudder
The Millionaire MotherTM

“Mackenzie is literally one of the most genius copy/messaging magicians of anybody that I’ve worked with in the online space.

She’s such a genius with all things messaging, positioning, the nitty gritty of specific types of sales copy that you need in your business. 

This woman, everything that she touches turns to gold.”

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Nicole Cienne
 Bliss & Embodiment Coach

“I hired Mackenzie to support me with launch copy, and I came away with next level, ‘fuck yes, this is what I was trying to say’ copy AND a full expansion of my message, my vision, and an understanding of how to magnetically attract clients.

I had worked with previous copywriters and was worried she wouldn’t be able to nail my voice—that my authenticity wouldn’t show through. But Mack absolutely smashed this.

She brought life to the message that had been sitting in the shadows in the depth of my soul and made it fucking shine!

If you’ve been sitting in the copywriting spiral wishing that someone could jump into your brain and just get it, Mackenzie is your answer—trust me, she fucking gets it!”

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Megumi Fujita
Embodiment & Self-Love Coach

“I’ve hired Mackenzie multiple times—for my website for landing pages for email campaigns—you name it.

She’s so connected to my voice and knows exactly h how to convey that in your messaging where there's a conversion. It’s engaging, powerful, and sassy—just like me!

Mack's able to meet and bridge that gap of where my audiences are and what I want to convey. 

There's also nothing more exciting than to know that someone cares SO much about what you're producing that they make it their own priority to show up and to make it succeed.”

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Kristen Edwards
Productivity Coach & Podcast Host

“Working with Mackenzie was one of the best decisions of my business. It's honestly the investment that I have never once regretted. 

I used to spend hours upon hours on sales calls trying to explain what I did with clients, but Mackenzie was able to understand it, gather it all, literally sound like me, but write words that I would have never come up with. 

She spoke the language of my clients and truly understood my brand and my vision and how I could serve them. 

Because of Mackenzie, I don't need sales calls anymore. Clients convert immediately and directly from reading that page.”

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Taley Hunt
Real Estate Coach

“Working with Mack has been so great that I hired her a second time before finishing up my first experience! 

She exceeded every expectation by helping me carefully craft and execute and entire launch strategy built around what she was completing for me.

My launch isn’t over but I’ve already made almost 10x my investment. 

She perfectly captured my voice and my value so much so that reading the copy made me emotional!”

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Anna-Christina Gustafson
Business Coach

“After I met Mackenzie, I realized that writing and copywriting are not the same thing.
One will make you bank money and the other won’t. 

After only a 90-minute breakdown call, Mack was able to write copy that encapsulates my personality and who I am and transmitted that to my people. I just can't recommend her enough. 

I thought about it for too long and I honestly regret not having invested in her a year ago. It’s such a sound investment and you're going to get back every penny that you invest.”

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Ready to start making BIG moves with your messaging?

From websites to sales pages to emails and beyond, I’m here to help you build real-ass connections and sell your sh*t with words as powerful as your work. 

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