Write your website in a day.


The Website Copy Kit for Coaches 

A simple as hell website copywriting kit with plug-and-play templates designed for coaches who suck at copywriting AND those who are pretty damn good at it but aren’t sure where to start or how to optimize their words for conversions. 

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What's Inside

Forget second guessing yourself (and every word) once and for all, and cut your planning, prepping, and copywriting time in half with conversion-optimized page templates for coaches of any kind.

The full website bundle includes options for every page you could ever need, including templates for…

  • Home (+ homepage headline templates)
  • About 
  • Work with me/Services
  • Contact
  • Podcast
  • Press
  • Resources
  • 404 Error

All templates come in Google Doc format, so you can instantly and easily plug-and-play your own copy.

8 Plug-and-play page templates

Website Copy That Converts Workbook & Planner

This 15-page workbook + planner is our *ultimate* secret weapon to writing website copy for coaches that moves the needle—and now, it’s yours.

This workbook takes each key pillar of our website copywriting process we use for our VIP clients and breaks them down into a simple and straightforward guide, including:

Phase 01: Website writing prep
Phase 02: Getting to know your perfect people (with complete ideal client avatar template)
Phase 03: Brand essence excavation
Phase 04: Optimizing your offers

This foundational workbook is what will allow you to get the absolute most out of all the other resources in this bundle.

Conversion copy prompts & blueprints for each core page

No more time wasted, stuck staring at a blank page. Your conversion copywriting page prompts are broken down into section-by-section of your homepage, about page, and service page templates, so you’re never left wondering what to write.

And, in case you’re more of a visual thinker, we’ve got you covered with individual page blueprints showing you what goes where and directing you to the associated prompts per section. 

Website Training Video Vault

Get an insider look at exactly how we write and audit coaching websites to optimize them for conversions with this exclusive collection of website copy critiques!

The Video Vault also includes guided template tours with pro tips for your core website pages (home, about, and services) and a behind the scenes workbook walkthrough with insight on how to get the most out of this kit.

BONUS: Final Website Editing Checklist

All future template updates also included. 

BONUS: Library of recommended DIY website resources

Say no more! I’m ready to convert!

Snag It

I charge more than $5k to write clients’ websites. 
Now, you’re getting my 6+ years of website copywriting experience bundled up in one purtty lil package for a fraction of the price ;)





Super simple

How it works

Buy the Kit

Complete the prompts/workbook

Plug your answers the fill-in-the-blank Google Doc templates

Copy and paste your new copy into your website and start converting!

“Mackenzie's website copywriting templates made writing a website that I’m totally OBSESSED with and proud to show off soo easy.
The templates have everything—headers, subheadings, and even pre-written paragraphs that fit my business perfectly. All I had to do was follow the guided prompts to fill in the blanks using my own voice and tone, and the copy turned out phenomenal! 
Don't believe me? Go check it out for yourself!”

Anne Sydor
Market Research Specialist

Writing shit for my website has always caused me so much anxiety 😩 but between the templates and our calls, I feel really held + supported. So much easier 😊”

Katharyn Havey
Healing & Mindset Coach

customer reviews

Love Notes

Everything in the Hot Copy Shop was designed for coaches, consultants/service providers, and course creators of any kind. 

While some of the products specifically call out coaches in the name, the templates and tools inside are applicable to any service-based business.

These simple and straightforward yet strategic resources were all created for both:

1. Those who suck at copywriting.

2. And those who are pretty damn good at it but aren’t exactly sure where to start or how to optimize their copy for conversions.

Helllllllll no.

At the Hot Copy Haus, we firmly believe that how successful you are at selling comes down to how you present yourself and the genuine as f*ck connections you’re able to establish with your perfect people. 

Simply stated: We believe personality is everything. 

For this reason, each and every bundle/kit along with the separate templates inside have all been designed with individuality in mind and are adaptable to brand voices and vibes of all shapes and sizes. 

And to take it a step further, we include workbooks, prompts, notes, and pro tips throughout our resources to get you thinking of how you can put your own spin on the answers that you’re plugging and playing.

Yes! This is what Hot Copy Clarity Sessions are for.

For 1:1 personalized support and to have me review your work and show you how to optimize your copy, just book a Hot Copy Clarity Session.

learn more about clarity sessions

For sure! That’s kinda our thing ;) 

Check out our done-for-you conversion copywriting services and our brand strategy solutions below, and book a free Copy Consult Call if you have trouble determining the best fit for you!

book a copy consult call

Absolutely—just shoot us a message letting us know what kind of project you’re working on and the platform you use (for example: a sales page on Kajabi, a website on showit). We’ll send you back a few links to recommended designers and templates!

To honor each Hot Copy customer and their investment fairly, unless the individual product page says otherwise, there are no refunds. 

If you’re not totally confident in what you write with one of our templates/resources, hit us up at team@hotcopyhaus.com, and let’s talk about some ways to get you on the right track!

Stand out & sell 24/7 with website copy that does the heavy lifting for you

One payment of $497