Write a personality-packed welcome sequence that turns newbie subscribers into red hot leads


The Ride or Die Welcome Sequence

Having a ride or die welcome email sequence is a staple in all the big name coach and consultant brands for a reason. If you have an email list in any capacity (no matter how big or small), you NEED to have a strong and memorable welcome sequence to nurture new subscribers and start selling. 

Take your email list newbies from rando readers to ride or die (and ready to buy) BFFs with a welcome sequence that both nurtures AND converts.

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What's Inside

Every email you need for a connection-driven welcome sequence that also sells

Each email follows the same Ride or Die Welcome Sequence Formula I use to write all my VIP client welcome sequences (as well as my own!). 

The ROD Welcome Sequence includes a variety of welcome email templates and pitch email templates, so you can rinse and repeat the sequence regardless of what your goal may be for your sequence. This sh*t could NOT get any easier.

Welcome email option #1: Free resource delivery
Welcome email option #2: Quiz results
Email #2: Intro
Email #3: Myth/mistake
Email #4: Quick win & bonus freebie
Email #5: Stand up & stand out
Pitch email option #1: Book a call
Pitch email option #2: Buy an evergreen DIY offer
Pitch email option #3: Buy an evergreen DWY/coaching offer
Pitch email option #4: Stay connected (for those who want to start off on the right foot with their email list but don’t have anything to sell quite yet)

Note: The swipe files come directly from a welcome sequence I wrote and use for one of my own freebies, so you’re getting all my best insider secrets 🤫

10 Plug-and-play email templates & swipe files

expert video vault

Take my hand—I’ll guide ya through writing each and every email in this 4-part video series! 

Part 01: Planning Your Welcome Sequence
Part 02: Writing Your Welcome Email
Part 03: Writing Emails 2-5
Part 04: Writing Your Pitch Email

The Ride or Die Welcome Sequence Workbook

Plug-and-play templates are only a breeze if you know WHAT to actually plug in.

The ROD Welcome Sequence Workbook takes you through every email, helping pull out all the golden nuggets of knowledge and powerful personality you’ll be sharing throughout your sequence.

(This bad boy makes completing the templates easy as hell)

All future template updates also included. 

digital welcome sequence planner

Don’t miss a single crucial detail as you plan, write, and execute your new welcome sequence with this step-by-step digital planner.

Say no more—I’m ready to sell!

Snag the templates

I charge more than $5k to write email sequences for my clients. 

Now, you’re getting my 6+ years of professional email copywriting experience bundled up in one purtty lil package for a fraction of the price ;)





Super simple

How it works

Buy the Kit

Complete the prompts/workbook

Plug your answers the fill-in-the-blank Google Doc templates

Copy and paste your new copy into your website and start converting!

Everything in the Hot Copy Shop was designed for coaches, consultants/service providers, and course creators of any kind. 

While some of the products specifically call out coaches in the name, the templates and tools inside are applicable to any service-based business.

These simple and straightforward yet strategic resources were all created for both:

1. Those who suck at copywriting.

2. And those who are pretty damn good at it but aren’t exactly sure where to start or how to optimize their copy for conversions.

Helllllllll no.

At the Hot Copy Haus, we firmly believe that how successful you are at selling comes down to how you present yourself and the genuine as f*ck connections you’re able to establish with your perfect people. 

Simply stated: We believe personality is everything. 

For this reason, each and every bundle/kit along with the separate templates inside have all been designed with individuality in mind and are adaptable to brand voices and vibes of all shapes and sizes. 

And to take it a step further, we include workbooks, prompts, notes, and pro tips throughout our resources to get you thinking of how you can put your own spin on the answers that you’re plugging and playing.

Yes! This is what Hot Copy Clarity Sessions are for.

For 1:1 personalized support and to have me review your work and show you how to optimize your copy, just book a Hot Copy Clarity Session.

learn more about clarity sessions

For sure! That’s kinda our thing ;) 

Check out our done-for-you conversion copywriting services and our brand strategy solutions below, and book a free Copy Consult Call if you have trouble determining the best fit for you!

book a copy consult call

Absolutely—just shoot us a message letting us know what kind of project you’re working on and the platform you use (for example: a sales page on Kajabi, a website on showit). We’ll send you back a few links to recommended designers and templates!

To honor each Hot Copy customer and their investment fairly, unless the individual product page says otherwise, there are no refunds. 

If you’re not totally confident in what you write with one of our templates/resources, hit us up at team@hotcopyhaus.com, and let’s talk about some ways to get you on the right track!

Ignite connections & convert newbie subscribers to ride or die brand BFFs

One payment of $297