LET’S build that legacy
Words that sell your sh*t for you
Conversion Copywriting for Coaches Committed to Standing Out with Confidence, Selling Without Sleaze, and Turning Their Craft Into a Legacy
As trusted by
This one goes
out to the coaches and service providers who aren’t afraid to
shake up your
industry.
break the
rules.
show up as your
whole-ass self.
Your brand deserves to be felt (not just seen).
You've put in the work, turned your expertise into impact, and built something to be hella proud of.
But you're not just here to run a business.
You were meant to build a legacy—one that lasts, changes lives, and gives you the freedom you've worked so hard for (and deserve).
You're the real deal.
You’re building something different…
Your offers are proven, and deliver real-ass results.
(No smoke and mirrors here)
01
You’re only interested in attracting the *right* clients.
(Not just anyone with a pulse and a credit card)
02
You care more about the people you serve than filling your pockets.
(Your mission drives you more than money)
03
And that kind of bold, human-first business deserves messaging that builds a legacy to match.
You refuse to shrink, soften, or censor yourself.
(Your brand is 100% you, and you’re not sorry)
04
"Mack will not let you play small—she will amplify your message and expand you into your full potential!"
Nicole Cienne, bliss coach
Hi, I’m Mackenzie!
Conversion Copywriter for Coaches Who Give a Damn
With my B.A. in Professional & Technical Writing and 9+ years of professional experience crafting conversion-driven copy for brands like Capital One and Teachable, I've built my reputation on delivering words that don't just sound good—they get results.
But I’m not just about stacking up stats and sales (though I’ve helped clients double conversions and sell out launches, so we’ll definitely do that too).
As a copywriter for coaches, I believe truly impactful copy starts with genuine-ass connection. That’s why my approach is research-backed, personality-packed, and 100% ethical—so you can sell your sh*t without selling your soul.
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Copywriting VIP Weeks
Brand Messaging Makeover
Hook Me up
Conversion-optimized, sounds-like-you-but-better copy delivered in one week
Bullsh*t-Free Brand Messaging & Copy That Converts Without The Cringe
Research-backed brand messaging strategy for scaling coaches and OSPs
I'm ready to stand tf out
WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE WEB ★
★ WORD ON THE WEB ★ WORD ON THE WEB ★ WORD ON THE
Cait Scudder
The Millionaire Mother
“Mackenzie is literally one of the most genius copy/messaging magicians of anybody that I’ve worked with in the online space.
She’s such a genius with all things messaging, positioning, the nitty gritty of specific types of sales copy that you need in your business.
This woman, everything that she touches turns to gold.”
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Nicole Cienne
Bliss & Embodiment Coach
“I hired Mackenzie to support me with launch copy, and I came away with next level, ‘fuck yes, this is what I was trying to say’ copy AND a full expansion of my message, my vision, and an understanding of how to magnetically attract clients.
I had worked with previous copywriters and was worried she wouldn’t be able to nail my voice—that my authenticity wouldn’t show through. But Mack absolutely smashed this.
She brought life to the message that had been sitting in the shadows in the depth of my soul and made it fucking shine!
If you’ve been sitting in the copywriting spiral wishing that someone could jump into your brain and just get it, Mackenzie is your answer—trust me, she fucking gets it!”
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Megumi Fujita
Embodiment & Self-Love Coach
“I’ve hired Mackenzie multiple times—for my website for landing pages for email campaigns—you name it.
She’s so connected to my voice and knows exactly how to convey that in your messaging where there's a conversion. It’s engaging, powerful, and sassy—just like me!
Mack's able to meet and bridge that gap of where my audiences are and what I want to convey.
There's also nothing more exciting than to know that someone cares SO much about what you're producing that they make it their own priority to show up and to make it succeed.”
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Kristen Edwards
Productivity Coach & Podcast Host
“Working with Mackenzie was one of the best decisions of my business. It's honestly the investment that I have never once regretted.
I used to spend hours upon hours on sales calls trying to explain what I did with clients, but Mackenzie was able to understand it, gather it all, literally sound like me, but write words that I would have never come up with.
She spoke the language of my clients and truly understood my brand and my vision and how I could serve them.
Because of Mackenzie, I don't need sales calls anymore. Clients convert immediately and directly from reading that page.”
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Taley Hunt
Real Estate Coach
“Working with Mack has been so great that I hired her a second time before finishing up my first experience!
She exceeded every expectation by helping me carefully craft and execute and entire launch strategy built around what she was completing for me.
My launch isn’t over but I’ve already made almost 10x my investment.
She perfectly captured my voice and my value so much so that reading the copy made me emotional!”
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Anna-Christina Gustafson
Business Coach
“After I met Mackenzie, I realized that writing and copywriting are not the same thing. One will make you bank money and the other won’t.
After only a 90-minute breakdown call, Mack was able to write copy that encapsulates my personality and who I am and transmitted that to my people. I just can't recommend her enough.
I thought about it for too long and I honestly regret not having invested in her a year ago. It’s such a sound investment and you're going to get back every penny that you invest.”
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