When I tell people what I do, I get often get the ol’, “oh man, I could never do that…I suck at writing.”
Hell yeah, words are hard. It takes plenty of time and practice to hone your craft (but what doesn’t?).
Thankfully, just because it takes some time and effort, doesn’t mean solid writing is totally impossible for all those “non-writers” out there. Even better, there are tons of copywriting tools available to help non-profesh writers glide by in the meantime.
As a copywriter with more than 7 years of professional experience, I’ve been around the block a few times testing out a variety of copywriting resources.
Over the years, I’ve come to find a few faves (some of which I absolutely cannot live without). So here we go! Here’s my current list of top copywriting tools to try…
Otter.ai is the Hot Copy Haus team transcription tool of choice. From my client calls to 1:1 market research interviews to video trainings, my team uses Otter.ai to transcribe all video and audio.
Transcribing audio and video makes it easier to incorporate research and ideas that have already been verbalized because you have the first draft right in front of you!
One of my biggest copywriting tips is this: remove jargon and corporate-speak from your copy. You’ve probably heard it before, “write as though you’re talking to a close friend.” But that can be easier said than done.
If you’re struggling to step into your genuine brand voice, rather than diving right into writing, record a voice note of you saying whatever it is you need to say/want your reader to do.
Then, have that voice note transcribed with an app like Otter.ai and ta-da! You have a super solid first draft to work from!
Hotjar is an incredible heatmaps and behavior analytics tool and is a MUST for any data-driven copywriter.
So wtf do I mean by “heatmaps and behavior analytics tool”?
Well, first, let’s clarify what heat mapping is.
Heat mapping measures the amount of activity on a web page. Basically, it’s a process using a color spectrum (from warm to cool) to show which areas of a web page are getting the most attention from readers and which are leading them to drop off.
See where visitors click, ask what they think, and learn why they leave.
Heat maps can help you better understand where and how to improve your website, opt-in page, sales page, etc. experience for your readers and improve conversions.
Think of Hotjar as your web page bff that has allllllll the insider knowledge you’ve been wishing you had about your audience.
In addition to heatmaps, Hotjar also offers surveys, user interviews, and actual screen recordings of how your visitors interact with your content and copy on your webpage.
The best part? This b*tch is FREEEEE!
Though I can be very picky with SEO copywriting tools, Moz is my current favorite (with SEMrush being a very close second).
As a website copywriter for coaches, SEO (search engine optimization) is a big part of my job.
In order to write search engine optimized website copy that allows my clients to be found by THEIR dream clients on Google, I need to first determine *what* keywords to use.
That’s where Moz comes in as my favorite keyword research tool of the moment. Moz not only shows you helpful keyword stats on demand (monthly volume, relevancy, difficulty, etc.) but it also offers keyword suggestions, which have always been incredibly helpful for me.
Beyond keyword research, Moz is also baller for things like competitive research, link research, on-page grading and more useful SEO copywriting tools.
I will say, the downside for Moz (and SEMrush, another favorite of mine) is the price. (Pro tip: I never sign up for the annual package/pricing and, instead, only keep the subscription active for months that I know I’ll need it.)
Another pro tip: While I’m a huge fan of Neil Patel, I’ve gotten some wonky results from Uber Suggest on multiple occasions, and that doesn’t make it worth the free daily searches for me.
She had to hit ya with the shameless plug, didn’t she?
Yes, I did. Because this sh*t is going to make your life endlessly easier and give you more time to watch whatever city of The Real Housewives tickles your fancy.
The Hot Copy Shop is an ever-growing vault of copywriting tools and high-converting templates for coaches, service providers, and course creators.
Here’s how it works:
As one customer puts it…
“I would not be making bank and standing out from my competitors if it weren’t for Mackenzie’s superfluous help with these templates!”
Kierstin Cifelli, Fitness & Nutrition Coach
Here’s a few things you’ll find in the Hot Copy Shop right now:
Hop on over to check out the rest!
This chrome extension is the tool I use to create allllll my copywriting swipe files. And it makes it a breeze!
Starting a collection of copywriting swipe files is a great way to not only save yourself time with real-life examples of copy that’s already caught your eye, but it’s also a great way to spark your inspiration for new ideas altogether.
Check this tf out—here’s how I use Evernote to create my own copywriting swipe files:
1. Add the Evernote Web Clipper extension here.
2. Find a headline, subject line, hook, etc. you want to save.
3. Hit the Evernote extension icon in your browser and choose Screenshot.
4. Capture the copy you want for your swipe file.
5. Save it to your designated swipe file notebook.
You: “I wonder if she’ll put Chat GPT on the list…”
Me: *Puts Chat GPT on the list*
Now, I have a whole mouthful I can say about this topic, but to answer everyone’s question—no, I’m not at all worried Chat GPT will take my job as a copywriter for coaches.
While it’s helpful in generating ideas and seeing things from new angles, it’s not an end-all be-all solution. Chat GPT is a great starting point for copywriting and content writing.
My three favorite Chat GPT tools/templates include:
SpyFu is a competitor research tool and, therefore, a copywriting tool.
Type in your domain, and this website will show you who your top competitors are (as far as SEO goes), shared keywords, top keywords, inbound links—all the good sh*t.
The best part is that while SpyFu does have some paid options, the free version should give you what you need to get started.
Two words (or three)—market-muthaf*ckin’-research.
I use Google Forms not only for my own market research for the Hot Copy Haus brand, but also for my Brand Messaging Makeover clients to get to know their audience better.
Our Brand Messaging Makeover offer involves a f*ck ton of market research. While we do a lot of 1:1 market research interviews as well, we always kick off the research portion of the process by sending out a survey to collect the temperature of our client’s current audience.
With options for multiple choice, short answer, long answer, and more, and with the ability to customize the aesthetic, Google Forms makes it wicked easy to whip up a custom survey quickly to start collecting responses ASAP.
Sure, there’s a ton of survey tools out there that you can use for copywriting research purposes, but Google Forms has been easy enough to use that I haven’t branched out. (Hit me in the comments if you highly recommend a different option!)
Later is our Instagram scheduling tool at choice at the Hot Copy Haus.
This copywriting tool allows you to bulk schedule IG posts, carousels, stories, and reels, for whatever your desired date and time is so you can set it and forget it!
Later also offers insight into your post/reel, hashtag, and linkin.bio performance via easy to use analytics.
An oldie but goodie, Rhymezone.com is always on my list of favorite copywriting tools.
Rhymezone is my long-time copywriting crush. Rhymezone has been bookmarked in my searches since I was old enough to Google.
That might be a little dramatic, but Rhymezone and I go way back.
Now, unless it’s a holiday and I’m drafting up some cheesy greeting cards, I typically don’t use Rhymezone for any rhyming reasons.
You have a ton of options when you hit up this site. Type in a word and it’ll give you synonyms, antonyms, rhymes, definitions, homophones, example sentences…the list goes on and on.
Nine out of 10 times, I’m using Rhymezone for synonyms and antonyms.
“But Mackenzie, why don’t you just use Thesaurus.com?”
Because, dear reader, Rhymezone has a special place in my heart and I SWEAR it has much better info than any other related site.
Rymezone gives hefty lists of terms for each search and it has never led me astray.
Which of these tools are you already using?? Let me know what ones are your favorite and what’s missing from the list in the comments!
"Wowza! I knew from previously working with Mackenzie, that she’s a true expert at her craft, but she continues to blow me away.
We’ve trusted Mack for every phase of a launch, and let me tell you—the natural humor & wit Mack is able to seamlessly weave into our copy in a way that instantly lets the reader know we *get* them WHILE remaining clear and strategic, is unlike anything I’ve seen before.
Plus, not only is what Mack delivers packed with the perfect punch of personality (gifs and all), but it usually requires no edits.
She nails it with the first draft, saving us tons of time.
“After I met Mackenzie, I realized that writing and copywriting is not the same thing.
One will make you bank money and the other won’t.
After only a 90-minute breakdown call, Mack was able to write copy that encapsulates my personality and who I am and transmitted that to my people. I just can't recommend her enough.
Don't think about it. I thought about it for too long and I honestly regret not having invested in her a year ago.
“If you’ve been sitting in the copywriting spiral wishing that someone could jump into your brain and just get it, Mackenzie is your answer—trust me, she fucking gets it! Wow did she deliver and then some!
I had worked with previous copywriters and was worried she wouldn’t be able to nail my voice—that my authenticity wouldn’t show through. But Mack absolutely smashed it.
I couldn’t be more grateful for her expertise and inspiration to show up as my baddie-boss-betch self. Also, she makes me literally LOL which makes the entire writing process fun and enjoyable (instead of painful and overwhelming).
Seriously, her services/offers are THE best business investments I’ve ever made, hands fucking down.
“This was the first time that I had outsourced copywriting, so I was very nervous to make this investment but it was 100% worth it. Every single penny.
So if you're thinking of working with Mackenzie, you should totally do it. She's amazing. She's super talented, and it's going to be a really great investment.”
“When it comes to copywriting, Mackenzie knows exactly how to get clarity on your brand voice and how to convey that in your messaging.
And there's nothing more exciting than to know that someone cares SO much about what you're producing that they make it their own job—they make it a priority to show up and to make it pizzazz and succeed.
So what else could I say about Mackenzie except that she is phenomenal and you would be a sucker to not hire her.”
She’s such a genius with all things messaging, positioning, the nitty gritty of specific types of sales copy that you need in your business.
And honestly, there’s just nobody who sums up better and more succinctly and actionably exactly how to formulate words that sell and copy that converts.
Investing in 1:1 coaching with Mack has been the best thing I’ve done for my business. After silently stalking her for a while, I reached out and immediately knew my business would never be the same again.
Her wit, passion, and knowledge are unmatched. Also, she’s just so much fucking fun!
I have so much more confidence in my abilities and she has been a huge part of that. I can’t think of a reason you wouldn’t invest in her coaching.